Zoom out and see the bigger picture.
ZEISS
Over 11 years of cooperation.
Trust, knowledge, and vision create a long-haul partnership that pays off.
User improved, and approved.
Binoculars and scopes are tools. The product and UI/UX design are 100% user-driven.
One brand. Many products.
Clarity and precision reflected in functional details. Over 20 products.
Binoculars are a marvel.
And a tool. The beauty of the product lies in its intuitive ability to make life happening far away seem like moments happening here. But ZEISS products are not made for amusement. They are a tool. And they are for users with rigorous needs, exacting taste, and precise opinions about functionality. Depended upon for outstanding performance in the field, they are characterised by utmost precision, high-performance material and subtle stylistic detail.
Over an 11-year design partnership, KISKA created a series of truly well-designed binoculars, range finders and scopes for ZEISS.
Binoculars are a marvel.
And a tool. The beauty of the product lies in its intuitive ability to make life happening far away seem like moments happening here. But ZEISS products are not made for amusement. They are a tool. And they are for users with rigorous needs, exacting taste, and precise opinions about functionality. Depended upon for outstanding performance in the field, they are characterised by utmost precision, high-performance material and subtle stylistic detail.
Over an 11-year design partnership, KISKA created a series of truly well-designed binoculars, range finders and scopes for ZEISS.
Brand is a language.
Over 20 products, the entire ZEISS product range was crafted with clarity and precision in mind. Designers underlined these “German” engineering qualities by giving them unobtrusive design characteristics; accentuating the innate qualities of what sport optic products do through form, line, and materials. The result: not only do ZEISS products let users focus on their task, they establish a sharp and differentiated design language for the brand.
Brand is a language.
Over 20 products, the entire ZEISS product range was crafted with clarity and precision in mind. Designers underlined these “German” engineering qualities by giving them unobtrusive design characteristics; accentuating the innate qualities of what sport optic products do through form, line, and materials. The result: not only do ZEISS products let users focus on their task, they establish a sharp and differentiated design language for the brand.
Check out more of our work.
Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.
Get in touch.
Let’s work together.
Boost your business with brand and design.
You talk. We listen.
Contact one of our offices worldwide.