Cut the crap: KTM’s DUKE campaign is selling bikes. With brand value.


Welcome to our headspace. 

Big brand thinking. Cross-industry perspectives. New approaches. Get KISKA’s take on the trends and topics that make us tick. It’s all here on the Exchange. 

Brand building in the “new normal”.

2020 is accelerating the pace of change. Do these 5 things for future success. What they mean for brand building may surprise you.

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Experience prototypes make better products.

And brands. In fact, when it comes to new products, there’s no better way to get decisionmakers into an idea. They give solutions the clarity and emotional kick needed to move forward.

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Lighting isn’t the future of streetlights.

Streetlights are a universal feature of urban infrastructure. They also have a huge capacity to drive change.

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Think outside the screen. 

Think about every time you’ve tapped a screen and then looked elsewhere to check what happened. The solution? Distributed interfaces.

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Parametric Design tunes the rules of possibility.

The limits of engineering, manufacturing, and tooling have never stopped clients from asking KISKA to do the “impossible”. With Parametric Design, we’ve got a better enabler than ever.

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Strategy is rational. Products are emotional.

Be brave. Be bold. Take risks. In Strategic Product Management, real differentiation happens when products are 100% on-brand. No compromises.

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Giving a nomadic generation wheels. 

Whether by choice or necessity, temporary living is more normal than ever. Between KISKA teammates, a speculative project is now a future mobility concept for a nomadic generation.

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KISKA CrossTalks: Where are we riding to? 

The e-bike industry is at a crossroads. You can feel the change. From the trails to the boardroom. And the paradigm shift is made clear when you’re immersed in the lifestyle.

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Apparel. It’s brand, that fits.

The connection between clothing and people is underappreciated. Particularly as clothing is a literal extension of your brand – and the body. In fact, it can build deep brand loyalty.

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Shaping the future of sporting goods. 

In partnership with adidas, and funded by EU Horizon 2020, KISKA CrossTalks unpacks the importance of cross-industry partnerships in fast-changing times.

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3D future: point, shoot, perform. 

When a split second makes the difference between victory and defeat, optimal aerodynamics and ergonomics are vital. Point-and-shoot 3D scanning gets your products to the finish line faster.

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Vision of future sailing. 

The world of sailing focusses on either performance or luxury. Rarely both. Vision Future Sailing however, brings the two together to create a unique catamaran concept.

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Crafting the KTM 790 DUKE prototype.

What does it take to design a motorcycle? Real people. Who have the strategic vision and hands-on talent to bring a bike – and it’s entire brand ecosystem – to life.

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The swell is good in Salzburg.

Surf vibes are strong at KISKA. So, a group of designers created a KISKA river surfboard. We live and design for the active lifestyle after all.

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Check out our work.

Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.

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Let’s work together.

Boost your business with brand and design. You talk. We listen.

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Get your next big story.

Hook your audience. With expert opinions, innovations, and new insights. 

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