The new C4, R2, and O1 helmet designs spark desire – and sales.
The production line works overtime to deliver on increased demand.
Brand-driven product and graphic design builds rider communities.
Working with pioneers is our passion and SCHUBERTH isn’t like any other. Writing helmet history since the 1950s, SCHUBERTH continues to impress customers, dealers and experts with their quality and innovative spirit. Rooted in the military and industrial safety helmet sectors, they are Germany’s largest head protection producer. With new markets to satisfy, we got the opportunity to create pioneering products with them.
Graphics are a vital communicator of a brand’s values. Graphics also define the look of a helmet. So, helmets had to be the most tangible touch point for redefining and leveraging SCHUBERTH’s brand identity. Making SCHUBERTH visible on the road was the first step to get their helmets in, and on, everyone’s heads.
The future of SCHUBERTH helmets is simple, yet bold. Taking a step back from overcrowded graphics, the design style suits the brand image, unites the entire range and makes SCHUBERTH identifiable at street level.
We shaped SCHUBERTH‘s helmets holistically, by integrating the work of product managers, product designers and graphic designers. With design, we created a diverse helmet line-up that shared common traits, while also fulfilling the unique needs of different riders. With graphics, we gave riders the design cues they need to signify their belonging to a particular “tribe”.
Jan Christian Becker | SCHUBERTH CEO
We began with an analysis of SCHUBERTH’s core values, reviewing their whole line-up and planning future products and visuals for their new market direction. From there, we executed the entire design process, from ideation to in-house prototyping.
All of this led to SCHUBERTH’s new flip-up helmet: the C4. The R2 followed soon after and both debuted at the 2016 INTERMOT.
Integration of SCHUBERTH’s brand and design at the tactical level has created a simple and bold line of performance helmets. It sets riders apart, and has also set out SCHUBERTH’s future path. The brand’s production had to work double shifts to deliver on the increased demand in 2017.
Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.