“Like people, brands have a personality and character. And from time-to-time they must adapt and refocus while keeping their authenticity.”
What do you do as a Strategic Brand Consultant?
My job is to lay the foundation for successful, long-term brand strategies.
To do this, I first need to get to the bottom of a client’s challenges. Most often these are business- or customer-related, and I tease them out by leading the client through different brand analysis activities. Clients know their business best, so I’m simply helping them bring clarity to these issues.
I also help the client make their business and brand objectives more concrete. Together, we create strategies that make these objectives achievable.
Finally, I am the “translator” between clients and KISKA’s creative team. Throughout a project, I work closely with both sides to ensure strategies are precise and the tasks to achieve them are well-defined.
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Describe your day-to-day work.
My days are largely guided by the tasks I need to do to build a brand. This can be a complex undertaking, so I do a lot to ensure complicated topics are easily understandable for clients. For example, I’ll lead them through workshops to identify their business, market, and customer challenges. Then I organise all the material I’ve collected and reframe it into achievable targets. I also spend time visualising information, so it becomes even more straightforward to understand.
How would you describe the dynamic on your team, and how you work together with KISKA clients?
It’s so enriching to work with all of these amazing people here at KISKA. The Brand Consulting team has creative strategists from around the world. It’s hands-on work, and each of us brings in new and fresh perspectives. We support each other and I really like finding the fun part of each project together.
The approach works with clients as well. We’re eager to build close and long-lasting relationships with them. It’s absolutely key to understanding their business, industry, and customers.
What’s the best thing about your job? And, the most challenging?
I love connecting people, reframing problems as opportunities, and translating business targets into design tasks.
The most challenging part is to define a brand as much as necessary, and as little as possible.
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